Perhaps the greatest advantage to owning a smartphone is the availability of thousands of small applications - called apps. A wide variety of apps can be downloaded from online stores, allowing you customize and personalize your phone. Games, photo utilities, online magazines and interactive reference apps can help enhance how you use your smartphone. Most apps must be purchased, but are inexpensive. Several apps are free. The small size of most apps, combined with the large storage capacity available on smartphones means you can have dozens or even hundreds of apps stored on your smartphone - an app for whatever you are in the mood for or whatever you need to get done.
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